Because search engines are the primary source
of traffic for most sites, site promotion is vital to success
on the Web. In order to maximize site rankings, site optimization
& submission must be done on a monthly basis. Regular submission
and re-submission
to search engines and continual content and code optimization
drains scarce IT resources on administrative tasks.
A domain name is your business address on the
Internet.
The domain name you choose is important because it embodies
your small business brand: it's the first impression a customer
gets of your business and the one they’ll have every
time they return. A distinctive, easy-to-remember domain name
gives your business credibility and helps customers recall
and easily return to your Web site. It’s the ultimate
online marketing feature for distinguishing your business from
your competitors.
Selecting a Domain Name
Every Interland Online Basics and Online Marketing Suite package
includes a free domain name for the first year. Choose the
name you want, e.g. www.<choose any name here> .com,
from names ending in .com, .org or .net. Your domain name
is then registered to you for one year, after which you’ll
be asked to renew it for an annual fee, currently averaging
about $25 a year.
Tips for selecting a domain name
• Keep it short, ideally no more
than two words
• Use simple words a sixth-grader can understand
• Use words with only one spelling
• Use the full name of your business if possible. If not,
 use
words that simply describe your product or service
•
Don’t use punctuation such as dashes or periods
• [.com] is the most popular business extension
• [.org] is the most popular non-profit domain extension
• [.net] is often used to point users to a network of sites
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